Now we’ve built our understanding of how meaningfulness and leadership and management style drive employee engagement, I’d like to draw your attention to the work of Simon Sinek. He explores leadership from the aspect of what makes the most successful leaders and organisations, such as Apple, when they have access to pretty much the same resources and talent. What he found is that they operate in the opposite way to everyone else. Using his Golden Circle model, he puts this in the simple terms of what, how and why, correlated to areas of the brain.
In the YouTube (see below) Sinek explains that leaders can be divided into two groups:
- Those who lead from a position of power
- Those who inspire and who people follow because they want to.
Inspired leaders think, act and communicate from the inside out, starting with the why – “People don’t buy what you do, they buy why you do it.” Sinek highlights the importance of defining organisational purpose and hiring people who believe what you believe. His model to some extent explains the Apple phenomenon and the company’s ability to successfully launch new products, often in new sectors. People buy Apple products because of why they do it.